The Gijsje Eigenwijsje Foundation was established in 2011 by 9 year old Gijs Baeten in the last period of his life. The goal of the foundation is to offer a free week vacation to a child with a life threatening disease and his or her family. The foundation is supported by financial donors and she organises events like Run4Gijsje (during the Tilburg Ten Miles). In her publicity Gijsje Eigenwijsje often uses TilburgsAns. Now the typeface is also applied in the logo of the foundation.